Make Under Celonis: What Enterprise Ownership Means for Your Workflows

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Contents

The timeline, in plain facts
Confirmed vs. speculation
Enterprise gravity: 5 signals worth watching
The 2026 price check
The hedge: keep your scenarios portable
FAQ
Methodology
AWL verdict
Sources

Disclosure: Automated Wealth Lab is reader-supported. Make is one of our affiliate partners — if you sign up through Make, we may earn a commission (Make pays 35% recurring for 12 months, verified October 2026) at no extra cost to you. Our analysis below doesn’t change either way: we lay out what’s confirmed and what’s speculation, and mark both.

Your automation platform is owned by a German enterprise software giant. That sounds like news, but it isn’t — Celonis bought Integromat six years ago. What is new is how hard the parent has become to ignore.

On G2, Make’s vendor listing reads “Integromat by Celonis.” Celonis just launched AgentC, a full suite of enterprise AI agent tools. Meanwhile Make keeps shipping indie-friendly features: AI Agents on every plan, a $9/mo entry tier, Maia on all plans.

So which way is the ship sailing? This post does one job: separate what we can prove from what we’re guessing, give you the specific signals to watch, and show you the cheap insurance policy that makes the whole question matter less.

The timeline, in plain facts

Date	Event	Source
Oct 2020	Celonis acquires Integromat (Prague) for over $100M; CEO Alex Rinke called it a “three-digit amount of over $100 million”	TechCrunch
Oct 2020	Celonis says the tech will feed its platform while Integromat keeps serving customers as a standalone product	TechCrunch
Feb 2022	Integromat rebrands to Make, launched as its own business unit within Celonis; Prague team retained	BusinessWire
2022	Make’s headcount grows from ~77 to ~190 employees	Wikipedia
Nov 2025	Celonis unveils AgentC at Celosphere: enterprise AI agent tools, integrations (Microsoft Copilot Studio, IBM watsonx Orchestrate, Amazon Bedrock Agents, CrewAI)	SiliconANGLE
2026	G2 lists Make’s vendor as “Integromat by Celonis”	G2
2026	Make prices on credits: Free 1,000/mo; Core $9/mo; Pro $16/mo; Teams $29/mo — all paid tiers start at 10,000 credits	Make pricing (checked Oct 2026)

Two things stand out. The acquisition promise — keep the product standalone — has held for six years. And Celonis’s own AI ambitions are now loud: AgentC positions the parent as an enterprise agent platform, which is where tension with an indie automation tool could live.

Confirmed vs. speculation

Flat-lay: unrolled blueprint with a pink magnifying glass and green file folders, symbolizing auditing and exporting automation scenarios

Most coverage skips this wall. We won’t.

Confirmed (sourced):

Make is a Celonis business unit, not an independent startup. Since February 2022, its roadmap ultimately answers to Celonis leadership.
The Prague team survived. Headcount roughly doubled by 2022 — investment, not wind-down.
Celonis is building enterprise AI agents aggressively. AgentC (2025) plus integrations with Microsoft, IBM, and AWS agent frameworks shows the parent’s AI bet is enterprise process intelligence, not indie workflow builders.
Make’s indie pricing still exists. A $9/mo Core tier and a real free plan is not the shape of a product being pushed upmarket — yet.
Make’s G2 listing names Celonis as the vendor. A small signal, but it reflects how the market frames ownership.

Speculation (our analysis, not sourced):

Make’s roadmap may tilt toward enterprise features — SSO, audit logs, compliance certs.
Indie pricing could drift quietly: the credits model lets Celonis adjust what a module action costs instead of changing headline prices.
Make could be folded deeper into the Celonis platform over time. Plausible, unannounced.
The indie tier is likelier to be starved than killed — it doubles as a brand lead engine.

We’d rather say “we don’t know” than dress guesses as reporting. Watch the signals below instead of betting on any of the four.

Enterprise gravity: 5 signals worth watching

No need to migrate today. Check these quarterly — five minutes each.

Signal	What to look for	What it would mean
1. Feature gating	New AI/automation features shipping Enterprise-only, several quarters running	Roadmap follows enterprise dollars
2. Credit-model changes	Module credit costs or tier bucket sizes quietly adjusted	The stealth way to raise indie prices
3. Pricing page structure	Core/Pro losing features, entry tier getting worse	Upmarket push in action
4. Roadmap communication	Changelog/community updates going quiet or merging into Celonis channels	Indie users deprioritized
5. Platform absorption	Make marketed mainly as a Celonis add-on, not a standalone tool	Integration playbook underway

One signal is noise. Three firing together is a trend. Five is your migration trigger.

The 2026 price check

For the “should I leave?” math, you need today’s numbers. Checked October 2026:

Plan	Price (annual billing)	Credits/month
Free	$0	1,000
Core	$9/mo	10,000
Pro	$16/mo	10,000
Teams	$29/mo	10,000
Enterprise	Custom	Custom

All paid tiers start at the same 10,000-credit bucket; price buys features (priority execution, custom variables, team roles, log search), not volume.

Honest comparison: Make Core at $9/mo remains the cheapest serious entry of the big three. n8n Cloud starts at €20/mo (annual) for 2,500 executions. Nothing about Celonis ownership has broken that value equation.

The hedge: keep your scenarios portable

One hour of insurance. No migration required.

Make’s blueprint system is genuinely portable: blueprint JSON export/import is available on every plan, including Free. Your scenario logic is a file you can hold.

The one-hour portability routine:

Export every production scenario to blueprint JSON. Store the files in version control or a dated folder, quarterly.
Document the why, not the what. Add one paragraph per scenario: trigger, decisions, what breaks if it fails.
Keep credentials outside the platform. Store API keys in your own password manager, not only in Make’s connections panel.
Name modules like a stranger will read them. Future-you-during-a-migration is that stranger.
Track credit burn per scenario. If pricing ever changes, you’ll know exactly which scenario got expensive.

FAQ

Q: Is Make shutting down?

A: No evidence of that. The 2020 standalone-product commitment has held for six years, the Prague team grew post-acquisition, and 2026 pricing still serves indie users.

Q: Will Celonis raise Make’s prices?

A: Unannounced and unknowable. Watch the credit model, not headline prices — if module credit costs change, your bill moves without a “price increase” ever being announced.

Q: Should I migrate to n8n because of the acquisition?

A: Not on the acquisition’s account alone. Migrate for your requirements: n8n wins on self-hosting, execution-based pricing, and code access; Make wins on ease of use and the $9 entry tier.

Q: Is the Make team still in Prague?

A: Post-acquisition reporting confirms the team was retained and grew to ~190 in 2022. We haven’t verified 2026 headcount.

Q: Does Celonis ownership change who can see my data?

A: Make operates under its own terms and data processing agreements; ownership alone doesn’t change your contractual position.

Q: What would actually make you tell readers to leave?

A: Three of the five signals firing together, sustained over two quarters. We’d write that post loudly. Until then: watch, export, carry on.

Methodology

A documented analysis, not a hands-on test.

Verified (October 2026): acquisition facts and price range (TechCrunch, Oct 2020); the 2022 rebrand as a Celonis business unit (BusinessWire press release); AgentC launch and enterprise integrations (SiliconANGLE); Make’s 2026 plan prices and credit allowances (published pricing page plus two independent Oct 2026 price checks); affiliate terms (35% recurring/12mo — marker [AFFILIATE LINK: make] used inline, owner adds the URL); G2 vendor naming (“Integromat by Celonis”).

Not verified: no hands-on testing of Make’s export features, credit consumption, or scenario performance. Make’s current headcount, internal roadmap, and any unannounced pricing plans are not public; claims about them are labeled speculation.

AWL verdict

AWL verdict: The Celonis acquisition is six years old and the indie product is healthy — $9/mo entry, 10,000 credits, AI agents on every plan. Treat ownership as a risk to monitor, not a reason to migrate. Spend one hour on blueprint exports, check the five signals quarterly, and keep building. If Celonis ever starves the indie tier, you’ll see it in the credit model first — and you’ll already be portable when it matters.